WORK

WORK ✐

website hero banner for mohjo almond milk

mohjo

✐BRANDING ✐WEBSITE ✐CREATIVE STRATEGY ✐CONTENT

A Singapore-based organic almond milk D2C startup. 99% of alt-milks available in Singapore contain a laundry list of additives and other nasties. Mohjo contains only almonds, dates and water. I worked with the founder from day zero, developing the brand name, packaging content, website content, social media strategy and more.

Good Foundation

✐BRANDING ✐CONTENT

A not-for-profit marketplace for goods made by the differently-abled. I developed the brand name, a manifesto, and content for packaging.

Book of Now

✐CONTENT STRATEGY ✐CONTENT

Book of Now is a limited edition case study book that showcases how the Studio 5b team applied the principles of Design Thinking to reduce friction in the treatment journey of cancer patients in Brazil. I developed the content strategy and narrative framework for the book. I employed storytelling techniques to bring to life the extensive research, strategy and design work the Studio 5b team did for Alivius.

Beco

✐COPYWRITING

Beco offers everyone a chance to save the planet by switching to sustainable and eco-friendly alternatives to single-use plastics and packaging. I collaborated with the team @studioglyph to help BECO revamp its packaging and communication. The shopping aisles stocking 'green' products are filled with products that sound and look the same. We aimed to break the clutter and build a strong brand personality using wit and stunning design. 

Hermon Designs

✐COPYWRITING

Geo George heads Hermon Designs, a packaging and branding studio based in Dubai and India. I ideated with him to develop a series of quirky business cards he could use when visiting conventions and trade fairs. We aimed to create cards that would showcase his skills as an illustrator and storyteller and function as a conversation starter.

Tata Trails

✐RESEARCH CONTENT STRATEGY ✐CONTENT

The Tata Global Internship programme gives international students a unique opportunity to experience the 'Tata way' of doing things. A highlight of the programme is an all-access visit to seven Tata facilities around India. I worked with the Tata Group HR team to craft seven pre-read handbooks for the global interns. Each book provides a brief history of the Tata group and an in-depth explanation of its core values. Over 10 short chapters, we illustrated how these core values influence every aspect of decision-making and execution at the Tata facility they were about to visit.