ABOUT ME
✐
ABOUT ME ✐
Hi, I am Vinod Sudheer and I enjoy solving problems.
Advertising
UX
My Playground
Copywriting
Content Strategy
Not that long ago in a land not that far away.
The year was 2002, and a young, aspiring copywriter (yours truly) joined as a junior copywriter in Ogilvy, Mumbai. As luck would have it, the industry was trying to come to terms with a recession caused by the dotcom bubble going ‘Pop’.
Budgets were shrink-wrap tight, and risk-taking brand managers were as rare as a top hat on an elephant. But this was the ideal time to learn how to use the power of storytelling to create memorable brand narratives. It also forced all of us to solve complex marketing problems with out-of-the-box thinking.
By 2015, I could see that the world was moving beyond the 30cc print ad and the 30 second TV commercial. I pivoted into web content, UX design and content strategy. All the years spent crafting headlines and commercials, informed by consumer insight, came in handy. I developed user experiences and content that solved the problem of nudging users through the different stages of the sales funnel.
Right here, right now.
Today, I work with startups and small businesses to package and sell their stories on multiple platforms- from websites to social media to pitch-decks.
I work closely with founders of early-stage startups helping them articulate their product vision into a consumer-friendly brand promise.
I am process driven, and believe effective creativity is the result of controlled chaos.
Over the years, I have developed a playbook that helps my clients get to the solutions they are looking for faster. This process involves:
✐ In-depth conversations and questions that help me understand their origin story, and the role their product/service will play in the user’s life
✐ Detailed documentation of deliverables, the steps involved, milestones and deadlines
✐ An iterative development process
My inbox is always open. If you think I can help you sell your product or service in any way, shoot me an email.