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PRINT ✐
Print ads that I worked on as a copywriter and Creative Director during my time at Ogilvy & Mather, DDB and Bartle Bogle Hegarty.
The Economic Times Breakfast with FM
The Finance Minister's brief was to meet a group of CEOs the morning after the budget and convince them he did a good job. Our brief was to inform our readers about the event. We decided to graphically represent the significance of this breakfast.
ET 500
The ET 500 supplement is an annual ranking of the the top 500 companies in India. A little digging from our side and the editorial team told us that there were a few surprises that year. Our thought: talk vs. fact.
Public Service Advertising
‘Convince people of the importance of wearing a mask during the pandemic’ - this was the brief for the 2021 Power of Print competition held by the Times Group. This longish copy ad was the result.
Brand Equity Agency Reckoner
The Agency Reckoner is an annual ranking of agencies and agency people. Where you stood in its rankings could make or break your career in advertising. Our thought: How will it treat you?
Principal Global Opportunities Fund
Principal Large Cap Fund
Bank of India
Gas O Fast
Filmfare South
Neo Sports India vs England
Hours after the attack at the Taj and the Oberoi, the English cricket team abandoned a series in India and went home. But a few days later, they decided to come back and resume the Test series. We were given a few hours to release an ad to announce the series.